Highlights from Brighton SEO USA 2023 — Kelvin Newman // brightonSEO
- Part 1 Highlights from Brighton SEO USA 2023 — Kelvin Newman // brightonSEO
Show Notes
-
02:08brightonSEO's launch in San DiegobrightonSEO San Diego was a successful departure from its UK origins, attracting a new audience while maintaining a similar style and atmosphere. Attendees experienced a vibrant, supportive environment fostering learning, knowledge sharing, and a sense of shared interest.
-
04:47brightonSEOs US event format and sessionsbrightonSEO San Diego was a multitrack event with rooms dedicated to search, panel discussions, and PPC. The event featured short talks on practical applications of AI, its impact on marketing, and tools and recommendations for implementing AI in marketing strategies.
-
08:09The value of SEO eventsEvents like brightonSEO offer a unique blend of personal connections and collective learning opportunities. They provide a platform for industry professionals at different career stages to network, share knowledge, and form valuable connections that extend beyond the event itself.
-
12:49Highlights from brightonSEO San DiegoNikki Lam, Mike King, and Brittany Muller delivered practical presentations on AI and its interactions with search. In addition, Danny Sullivans session provided insights on Googles direction and upcoming changes in the search industry.
-
16:29Valuable takeaways from Danny Sullivans session at brightonSEO San DiegoDanny stressed the importance of understanding the unique workings of search engines while never losing sight of addressing user or customer needs. He highlighted the significance of a user-first mentality for success regardless of how Google search changes in the future.
-
18:56brightonSEOs San Diego attendance and future prospectsbrightonSEO San Diego drew a larger-than-expected crowd, surpassing 1,000 attendees across two days. The success of the paid search segment highlighted an opportunity to include more paid search content in future editions.
-
25:19brightonSEO San Diego 2024brightonSEO is set to return to San Diego on November 19th and 20th, 2024. Free ticket availability begins in January 2024, and brightonSEO is seeking speakers with innovative, compelling, and practical ideas to make submissions via brightonseo.com/pitch.
Quotes
-
"Dont ever lose sight of who you're trying to speak to; your users or your customers. Adopting a user-first mindset, regardless of the platform, positions you strongly for future success." - Kelvin Newman
-
"As event organizers, we're not looking for speakers with the biggest Twitter or LinkedIn following. We're looking for those with the most compelling ideas that differ from what we've seen before." - Kelvin Newman
-
"Over 1000 people attended brightonSEO San Diego over the two days. We had people from about 40 of the 50 states with far more people showing up than the people who were registered." - Kelvin Newman
-
"In the the UK, we might get 50 to 60% of people who register for a free ticket attend, whereas in the States, it's more like 75%." - Kelvin Newman
Up Next:
-
Part 1Highlights from Brighton SEO USA 2023 — Kelvin Newman // brightonSEO
Kelvin Newman, Founder of brightonSEO, discusses highlights from brightonSEO USA 2023. Despite the abundance of online SEO resources, the unique value of in-person events remains unparalleled. brightonSEO's two-day event in San Diego brought together individuals from across the globe to exchange insights, network, and delve into an array of topics critical to the SEO and search community. Today, Kelvin shares the highlights from brightonSEO San Diego 2023.
